April 16, 2012 For Immediate Release
In the week leading up to the release of his solo album, What Kind of World, on his new label Readymade Records, Brendan Benson is excited to announce his participation in pioneering the newest format in vinyl music. In addition to 180 gram vinyl, What Kind of World will be released on Insta gram Vinyl, exclusively through ReadymadeRecords.com. This innovative format gives the listener the option to enjoy music through their visual senses; you can even maximize the nostalgia value of vinyl by applying a sepia filter to the record. Benson says of his new project, “There’s always going to be the next big thing. Rock and Roll will never die. Some people want to listen in “HD”— I want to see the music through my eyes.” The idea of visual music inspired Benson’s manager, Emily White, to really push his creative limits past the days of radio and MTV, and the Insta gram Vinyl was born. White is currently in discussion with Facebook founder Mark Zuckerberg and hopes to secure a $1 Billion investment for the project.
Get a sneak peek of the first US single “Bad For Me” viewing exclusively on ReadymadeRecords.com. What Kind of World in it’s entirety will be available on April 24, 2012 on Insta gram Vinyl and other traditional formats.
whatkindofworld.brendanbenson.com
Following his release, Brendan Benson heads on tour with label-mate Young Hines:
[04.28.12] Nashville, TN [Mercy Lounge] 8:00pm 18+
TICKETS: http://tktwb.tw/GSxO72
Additional Support from The Howling Brothers
[05.03.12] Philadelphia, PA [World Cafe Live] 8:00pm All Ages
TICKETS: http://bit.ly/AkIRNp
Additional Support from The Howling Brothers
[05.05.12] New York, NY [Bowery Ballroom] 9:00pm 18+
TICKETS: http://bit.ly/GGvJvf
Additional Support from The Howling Brothers
[05.10.12] San Diego, CA [Casbah] 8:30pm 21+
TICKETS: http://bit.ly/y8DfC7
Additional Support from The Howling Brothers
[05.12.12] Los Angeles, CA [Troubadour] 8:00pm All Ages
TICKETS: http://ticketf.ly/zT4av1
Additional Support from The Howling Brothers
[05.16.12] Paris [Noveau Casino]
TICKETS: http://bit.ly/x9w6FU
[05.17.12] Barcelona [Apollo]
TICKETS: http://bit.ly/GRi6cw
[05.18.12] Madrid [Moby Dick]
TICKETS: http://bit.ly/HafcSd
[05.21.12] Portsmouth [The Wedgewood Rooms]
TICKETS: http://bit.ly/x2jvBE
[05.22.12] London [Scala]
TICKETS: http://bit.ly/GWK8S5
[05.23.12] Mancester [Ruby Lounge]
TICKETS: http://bit.ly/xR5UqW
[05.24.12] Dublin [The Button Factory]
TICKETS: http://bit.ly/yF4CaO
[05.25.12] Glascow [Oran Or]
TICKETS: http://bit.ly/H5DYD8
[06.06.12] San Francisco, CA [The Independent]
TICKETS: http://ticketf.ly/HBiD6p
[06.08.12] Portland, OR [The Doug Fir]
TICKETS: http://ticketf.ly/IjpDBA
[06.10.12] Seattle, WA [The Crocodile]
TICKETS: http://bit.ly/IsxKA0
[06.28.12] Chicago, IL [Lincoln Hall] 7:00pm 18+
TICKETS: http://bit.ly/GGYLMj
Additional Support from The Howling Brothers
[06.29.12] Minneapolis, MN [Varsity Theater] 7:00pm 18+
TICKETS: http://ticketf.ly/GPjek0
Additional Support from The Howling Brothers
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